dry mix mortar

MagicBond Tile Adhesive is a polymer modified grey / white cement based adhesive for fixing all types of tiles on floor/walls. It is suitable for both internal & external applications. It provides excellent water proofing properties and resists cracking of tiles.

   Application Areas Tile Adhesive - 120 Standard Tile Adhesive - 121 Elite Tile Adhesive - 122 White
   Internal Walls Yes Yes Yes
   External Walls Yes Yes Yes
   Flooring Yes Yes Yes
   Ceramic Tiles Yes Yes Yes
   Vitrified Tiles Yes Yes Yes
   Cladding / Walls - Yes Yes
   Stones - Yes Yes
   Glass Mosaic - Yes Yes
   Marble - - Yes
   Granite - - Yes
High Bond Strength

Proprietary technology and the polymeric additives and binders to ensure high bond strength

High Thermal Insulation

Thin joints prevents heat transfer through walls

Zero Wastage

It is easy to apply and avoids wastage of material

No Shrinkage Cracks

Water is retained in mortar which prevents Shrinkage Cracks

Economical & Time Saving

Reduced construction timeline also reduces the direct cost of labor along with overhead costs


No jobsite blending of powder is required. Only water is to be added

Technical Specifications
Appearance Grey Powder Grey Powder White Powder
Pot Life 60 mins 60 mins 30 mins
Open Time 15 - 20 min 15 - 20 min 15 - 20 min
Setting Time 24 hours 24 hours 24 hours
Tensile Adhesive Strength 0.75 N/mm² - -
Shear Adhesion Strength 8 KN 10 KN 10 KN
Coverage 55 - 60 sqft / 30 kg bag
(for 3mm thickness)
55 - 60 sqft /30 kg bag
(for 3mm thickness)
30-45 sqft / 30 kg bag
(for 3mm thickness)
For Wall Use thin bed trowel (3 mm) Use thin bed trowel (3 mm) Use thin bed trowel (3 mm)
For Floor Use thin bed trowel (6 mm) Use thin bed trowel (6 mm) Use thin bed trowel (6 mm)
Shelf Life 6 months 6 months 6 months
*Specifications may vary, due to continuous product development

Preparation & Application

  • The application surface shall be rigid, and free from oil, grease, paint, loose plaster or any other dirt particles.
  • Dampen the wall before application of adhesive ( for cladding application )
  • Clean the back of tile for any dust or coating
  • Pour 5 - 6 liters of potable water in a clean container and then add 1 bag ( 30 kg ) of Magicbond Tile Adhesive
  • Mix the material by hand or using a slow speed electrical stirrer in a way that a uniform mixture (free from lumps) is formed
  • Leave the mix to slake for 5- 10 minutes and remix before use
  • The adhesive shall be applied with the flat side of the trowel using a scraping motion
  • Additional mortar is then applied with the notched edge of the trowel
  • Ensure that tile is completely bedded in the adhesive
  • Excess adhesive shall be cleaned from the rear surface of the tile with a damp sponge
Comparison Chart
Application Time Fast Application Not Possible
Quality Consistent quality due to computerized mixing and tested raw material Manual mixing hence not possible to test every batch
Shrinkage cracks No shrinkage cracks Significantly high shrinkage cracks
Handling & Storage Easy handling & storage Difficult to keep stock of different components
Wastage No Wastage High Wastage
Product Video

Desired bonding can be achieved by applying 3mm thick layer on the tiles/substrate.

One should fix a tile within 15-20 minutes of applying Magic bond – Tile Laying Adhesive.

Yes, you can adjust the tile position within 15-20 minutes of fixing it.

20% of the weight of dry Magic Bond – Tile Laying Adhesive taken

In ideal conditions, approximately 2 sq. ft./kg, if the base surface is evenly levelled and work is carried out with proper tools and by a skilled worker.

Standard & Elite variant has a pot life of 60 minutes, while White variant has a pot life of 30 minutes.

Magic Bond – Tile Laying Adhesive carries a shelf life of 6 months if stored in cool & dry place.